| Vision | Mission |
| Thriving family physicians leading the way to a healthy British Columbia. | Championing the vital role of family medicine and empowering family physicians to thrive. |
Focused Support
Provide meaningful services in alignment with member input and the evolving needs of family physicians.
- Grow an intentional and value-added community amongst family physicians.
- Engage in meaningful celebration of the contributions of family physicians.
- Attune our processes to be responsive to the needs of family physicians and enhance our offerings for family physicians at all career stages.
- Curate continuing education and resources in line with member needs and priorities.
- Improve communication of our current services and value offerings to members.
Strategic Partnerships
Engage in collaboration with partner organizations to take meaningful action toward shared goals.
- Build respectful relationships with Indigenous Nations and organizations to advance our commitment to Truth and Reconciliation and Indigenous cultural safety.
- Strengthen ties with allied organizations to promote mutual support of family physicians and engage in collaborative initiatives.
- Leverage our resources effectively toward strategic partnerships and impactful initiatives.
- Advance clarity and distinction in the health care landscape on the roles of specialists in family medicine.
Bold Advocacy
Leverage our independent voice to advocate boldly for changes that meet the current and evolving needs of family physicians.
- Collect and leverage data around the vital and unique value of family physicians.
- Define clear advocacy priorities in alignment with member needs and realities.
- Advocate for the recognition of family physicians and protection of its scope of practice.
- Advocate for sustainable practice for family physicians, across all communities and scopes of practice.