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Ripples of Impact: Our Brand Story
Thriving family physicians leading the way to a healthy British Columbia – that’s our vision, and it’s at the centre of our new visual identity.
Family medicine is the quiet moments of compassion, the guidance through life’s milestones, and the connections that ripple outward – strengthening families, communities, and generations.
Family physicians walk with patients through the everyday and the extraordinary - from the very first check-up, to life-changing moments of diagnosis, healing, and hope.
Water is a source of life, and a source of healing and unity in many Indigenous communities. As a coastal province, our new brand draws inspiration from raindrops creating ripples on water, symbolizing how a family physician’s impact extends far beyond individual interactions.
Dr. Charmaine Ma"Patients and their family physicians form trusting and long-term relationships that foster support, care and advocacy that can extend far beyond the clinic both in time and place."
Family Physician and Valued BCCFP Member
Every visit, every conversation, every act of care creates ripples...
When a family physician in a remote community helps a parent manage their asthma, that parent stays healthy enough to work, support their family, and share traditional knowledge. The care they receive ripples outward - sustaining cultural traditions, strengthening community bonds, and inspiring others to seek preventative care.
When a senior living alone receives diabetes treatment from their family doctor, it allows them to stay independent in their own home and reduces pressure on the wider health care system. They can have their family over, stay active in their local community, and support their friends who face similar health challenges – all creating ripples of connection and care across generations.
With our refreshed brand and redesigned website, we reaffirm our commitment to empowering, connecting, and advocating for family physicians across the province.
Together, we will continue to advance the vital role of family physicians and amplify their impact on the health and wellbeing of all British Columbians. Ripple by ripple.
