Our campaign website reminded the public of the value of family physicians.

We launched the My Family Doctor Cares public campaign in January 2020 to remind the public of the value of family medicine and to advocate for improved access to family physicians for all British Columbians.

Our campaign let public and government know that the relationship between a family physician and a patient is one of the key factors proven to help prevent disease, change the outcome of disease and prolong life.

The comprehensive campaign included a TV public service announcement (PSA), website, digital ads, letter-writing campaign, Position Paper, downloadable posters, and more. Members joined in with advocacy efforts, attending campaign ambassador training webinars and helping bring the campaign to life.

Our Position Paper highlights the role and value of family physicians in British Columbia.

Government advocacy

We invited government to begin a conversation that includes patients and family physicians on how to best meet the needs of British Columbians. Our position paperFamily Doctors Care: The Role and Value of Family Physicians in British Columbia, summarizes our research findings and lets government know that family physicians feel undervalued in the current system.

In February, we introduced our MLA letter-writing campaign to advocate for improved access to family physicians for all British Columbians. Nearly 900 people – family physicians as well as the general public – wrote to their MLAs in only five weeks. The letter-writing campaign was suspended in March due to the COVID-19 pandemic.

While our planned Day at the Legislature was postponed due to the pandemic, we intend to build on our work to date and reschedule this initiative.

Campaign relaunch

In April, the campaign was revised with new messaging in response to the impact of COVID-19. The revised campaign highlighted that that “your family doctor is in” – whether through phone, virtual, or in-person appointment – and that the public should continue to seek care for new and existing conditions. Through our television public service announcement, digital ads and campaign website, we took that message directly to British Columbians.

The patient-oriented video let patients know what to expect from a virtual appointment, while this infographic poster helped them prepare to make the most of their appointment.

A full summary of the My Family Doctor Cares, including success metrics, can be viewed here.

Campaign resources still available

The My Family Doctor Cares website continues to be accessible.

Join us in continuing to use the #MyFamilyDoctorCares hashtag on social media.

Thank you to all of you who have added your unique and invaluable voices to the My Family Doctor Cares campaign.